What You Must Know Regarding Google and Semantic Search The semantic search engine optimization is surely a new frontier for experts in SEO who want to stay on top of the Google curve in getting additional search engine rankings for the targeted search terms. The SEO community is presently having a confusion about the semantic SEO. When this is understood, the right application of the semantic SEO strategy for your website and also for the clients can pay huge dividends when it comes to improving your on-page copy, the anchor text, page headings and also internal linking and the delivery of increased traffic for search engine queries that contain alternate word meanings. A great example of alternate word meaning is if you would search Google by using ‘top hotels.’ When you are going to do this search on the Google search engine, then you will see that many of the sites that are on the first page of the SERPs would contain ‘best hotels.’ This is one good example of how Google has understood what you were looking for and that you were definitely looking for best hotels though you used a different term. For the websites which ranked page 1 on Google for this term, they get the traffic from the search query because they are usually using a better alternate word in the main copy. Google is unparalleled when it comes to its usage of synonyms or the alternate phrases or word meanings. Use of semantic indexing of the content is derived from the use of the latent semantic indexing that uses the thesaurus or the ontology to provide alternate meanings for the words. Thesaurus or Ontology has specific alternate word meanings for a target word.
A Brief History of Searches
Google is really the gatekeeper of various data on the user searches and for this reason, they know much better than the Thesaurus what people are looking up for and the alternate search meanings that deliver accurate results in the actual world of the online search. As a matter of fact, they have their own internal method in determining semantic relevance.
The Art of Mastering Websites
This comes with fantastic implications for SEO experts as well as webmasters who are quite interested to rank on Google for other search term queries. Going through the Thesaurus and obtaining the alternative word meanings for the keywords won’t guarantee a lot better Google organic search traffic. You will be able to capture some of the alternate words but you will also have to include words which Google doesn’t think are relevant and you will miss the words completely which it knows are really important to the searchers. The semantic phrases or words can provide different powerful SEO options to the website from the Page headings and Page titles to various inbound anchor texts to targeted pages.
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